In search of stupidity

over 20 years of high-tech marketing disasters

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Merrill R. Chapman: In search of stupidity (2006, Apress, Distributed to the book trade worldwide by Springer-Verlag)

373 pages

English language

Published Dec. 24, 2006 by Apress, Distributed to the book trade worldwide by Springer-Verlag.

ISBN:
978-1-59059-721-7
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1 edition

Subjects

  • Computer software industry -- Management -- Case studies
  • Computer industry -- Management -- Case studies
  • Business failures -- Case studies