We might as well win

Johan Bruyneel knows what it takes to win. In 1998, the former pro cyclist backed a struggling rider and determined that he would win the world's most famous race. 'If we're going to ride the Tour, ' he said, 'we might as well win.' In that moment, a dynasty was born. With Bruyneel as his team director, Lance Armstrong, having recovered from cancer, seized a record seven straight Tour de France victories. Meanwhile, Bruyneel went on to prove he could win without his superstar, winning the Tour de France title in 2007 with a young new team and a of nerve. This is the first time the man closest to Armstrong has unveiled his secrets.