Nudge

Improving Decisions about Health, Wealth and Happiness

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Richard H. Thaler, Cass R. Sunstein: Nudge (2009, Penguin Books, Limited)

324 pages

English language

Published Dec. 23, 2009 by Penguin Books, Limited.

ISBN:
978-0-14-104001-1
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4 stars (3 reviews)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

12 editions

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Subjects

  • Economics, psychological aspects
  • Choice (psychology)
  • Decision making
  • Consumer behavior