Nudge

improving decisions about health, wealth, and happiness

by

Paperback, 312 pages

English language

Published Dec. 23, 2009 by Penguin Books.

ISBN:
978-0-14-311526-7
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OCLC Number:
310424265

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4 stars (3 reviews)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

12 editions

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Subjects

  • Economics -- Psychological aspects
  • Choice (Psychology) -- Economic aspects
  • Decision making -- Psychological aspects
  • Consumer behavior