Nudge

Improving Decisions About Health, Wealth, and Happiness

electronic resource, 304 pages

English language

Published April 28, 2008 by Yale University Press.

ISBN:
978-0-300-12223-7
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OCLC Number:
235391494

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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

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Subjects

  • Behavioural theory (Behaviourism)
  • Social theory
  • Economics - General
  • General
  • Industrial & Organizational Psychology
  • Social Science / General
  • Architecture
  • Business / Economics / Finance
  • Choice (Psychology)
  • Decision making
  • Economic aspects
  • Economics
  • Psychological aspects