Manufacturing Consent - SFBA Book Club

No cover — Noam Chomsky, Edward S. Herman: Manufacturing Consent (2002, Pantheon Books)

412 pages

English language

Published Jan. 15, 2002 by Pantheon Books.

ISBN:: 978-0-375-71449-8
Goodreads:: 12617

(2 reviews)

In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free …

In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

8 editions

vxnxnt reviewed Manufacturing consent by Noam Chomsky

An essential read for anyone looking to challenge the current hegemonic common sense

5 stars

I found this to be quite an interesting read which, although published in 1988, is still fairly relevant and now has helped me gain a new perspective on the inner workings of the mass media and the political economy encompassing it.

In the first chapter, Herman and Chomsky describe the political economy and derive their "propaganda model" from it. This propaganda model has "five filters" as follows: 1. Size, ownership, and profit orientation; 2. The advertising license to do business; 3. Sourcing mass media news; 4. Flak and the enforcers; 5. Anti-communism as a control mechanism. All of these aspects come together as filters for a system of self-censorship and deceit, whether conscious or unconsciously, directed towards the population to sustain the prevalent narrative of the U.S. government and the elite class.

The following six chapters are case studies in which the authors take a look at various topics, how …

I found this to be quite an interesting read which, although published in 1988, is still fairly relevant and now has helped me gain a new perspective on the inner workings of the mass media and the political economy encompassing it.

In the first chapter, Herman and Chomsky describe the political economy and derive their "propaganda model" from it. This propaganda model has "five filters" as follows: 1. Size, ownership, and profit orientation; 2. The advertising license to do business; 3. Sourcing mass media news; 4. Flak and the enforcers; 5. Anti-communism as a control mechanism. All of these aspects come together as filters for a system of self-censorship and deceit, whether conscious or unconsciously, directed towards the population to sustain the prevalent narrative of the U.S. government and the elite class.

The following six chapters are case studies in which the authors take a look at various topics, how they were reported by the mass media and what happened in reality. These studies includes comparisons between the regimes and elections in El salvador/Guatemala and Nicaragua, the supposed plot to kill the pope and the war in Vietnam.

In each of these examples it becomes clear that the mass media closely adheres to the government's narrative, elite consensus and the exclusion of dissident opinion. Additionally, a dichotomy reveals itself in which the media unneedingly villianizes the enemies of the state whilst blatantly defending repressive dictatorships backed by the U.S. . While Herman and Chomsky analyze various news articles and TV broadcasts covering the topics, they also dive into many extensive statistics, backing their thesis.

Moreover, the book is also quite the valuable repository of history. It covers the dictatorships and elections of El salvador and Guatemala and U.S. atrocities and war crimes committed in Indochina. Particularly, the invasion of Vietnam and the bombing of Laos and Cambodia, which I knew only very little about until now.

After reading Manufacturing Consent, I often came to notice fragments of this progaganda model myself. I can't help but think of the relevancy found in the media concerning the war in Ukraine. When a missle first landed in Poland, the media was quick on their feet to report that it was a russian attack, according to "government officials". A few days later it was quickly established that it was most likely a Ukrainian missle that had malfunctioned, however. Furthermore, when Russia first invaded and it was extensively reported on, many people were quick to call it systematic racism. This was because other wars and tragedies from the global south were not being reported on. Instead I now believe that Herman's and Chomsky's propaganda model provides a much better answer as to why these tragedies aren't being reported on. Part of it is the difference between "worthy" and "unworthy" victims. That is, the mass media claims the victims of the global north as worthy since they fit best into the picture of the government's foreign policy and serve elite interest. All the while, the victims of the global south are deemed unworthy since they are either harmful to the manufacturing of consent to be governed or they outright have no use in the business model of the media.

Even so, although the given case studies and examples were necessary to convince the reader and to back their thesis, they were quite detailed and extensive. Of course details and vast amounts of information are important to make their case and to have the reader get a proper picture of the individial topics, however it also led to the problem of having the book become a bit boring after a while. Aside from that, the language used was also a bit difficult at times with some complex sentence structures and unique choice of words.

Finally, I very highly recommend this book to anyone as it brings forth an immensely important topic of how our beloved "free" and "independent" media is anything but that. Manufacturing Consent will have you thinking critically when looking at any sort of media by the end of it.

Svalbard Sleeper District reviewed Manufacturing Consent by Noam Chomsky

Review of 'Manufacturing Consent' on 'Goodreads'

4 stars

Even though the internet has changed the balance of power in media reporting and information dissemination since the era of the 20th century US gangster imperialism analysed in the work, what has not changed is the liberal intellectuals' and mainstream media organisations' service to causes of the Empire. They have never had potent arguments against Chomsky and others' analyses of their role, and reading about their actions that aided the military-industrial complex's rampant pillaging in the name of global power and corporate profits is important.

Subjects

Mass media -- Ownership
Mass media and propaganda