Phil in SF quoted Gone Tomorrow by Lee Child (Jack Reacher, #13)
New York City. Two in the morning. A subway car heading uptown. Jack Reacher, plus …
Initial combat operations had been satisfactory for the infantry. Then they had turned disastrous. The traditional losses had become heavy and constant. At first there had been denial. […] Companies had been merged. Tactical common sense had suggested retrenchment. Ideology required renewed offensives.
— Gone Tomorrow by Lee Child (Jack Reacher, #13) (Page 378 - 379)
This reminds me of companies I've worked for. It's not combat, but leadership wants everyone to act as if they're successful when the opposite is true, and survival would be better served by retrenchment.