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Tom Kelley: Creative Confidence: Unleashing the Creative Potential Within Us All 4 stars

Review of 'Creative Confidence: Unleashing the Creative Potential Within Us All' on 'Goodreads'

4 stars

A good overview of the design process used at IDEO and Stanford's design school. The main tenet is that everyone is creative and tapping into this can unleash great gains.

I'm not sure how much new I got out of it, human-centered design and fast prototyping aren't new concepts for me. It's good to reinforce and one of the last chapters includes some exercises that might be useful.

> Creative confidence is about believing in your ability to create change in the world around you.

> Belief in your creative capacity lies at the heart of innovation.

> Doubts in one’s creative ability can be cured by guiding people through a series of small successes.